Marketing Plan for The Sparks Foundation(TSF)
About The Sparks Foundation
The Sparks Foundation is a non-profit startup company which was formed in 2016. With Singapore as main- hub and India as sub-hub, gathering students from all around the world and bring a diverse work culture in action. TSF helping students from all background to learn and connect with diverse people and help them to get ready to face the real-life challenges confidently.
The sparks foundation is working to bring parity in education, making sure children have equal opportunity at success, irrespective of the financial background. We connect students of all financial backgrounds with experts. Knowledge sharing enables equal opportunity for all.
Graduate Rotational Internship Program
The first program that they have successfully put into play for about three months now is their Graduate Rotational Internship Program, or GRIP. This internship program is based completely online as a part-time internship for students to complete in the span of 3 months. GRIP offers internships for the areas of tech, marketing, and human resources. The first month works on individual tasks, such as writing articles and designing posters, the second month consists of group work. The groups for the second month of the program are based on a personality test that all interns take at the beginning of the program so that all interns are placed into groups that will complement their strengths and weaknesses. The last month focuses on expanding the interns’ knowledge of the area they are working in. This program has been successfully running for a few months now, and TSF is expanding their programs to include a wider variety of students from a variety of different backgrounds.
This upcoming September TSF will be sponsoring workshops with SINDA(Singapore Indian Development Association) in five different schools. These talks will be focused on soft skills such as flexibility, conflict resolution, and time management. These talks are vital because schools tend to not focus on developing these skills, instead, they rely on the students to learn them as they get older. These skills are vital for success in both their school life and their personal lives. TSF aims to improve not only the education aspect of their school experience but also the personal aspect as well. It is in ways like this that TSF aspires to inspire young people to reach out to achieve their maximum potential both in their educational and personal lives. TSF wants to ensure that all students have the skills to achieve anything they set their minds to, and if they need an extra step to achieve that, TSF has got them covered.
LIST OF PROGRAMS OFFERED BY THE SPARKS FOUNDATION
1)Student Scholarship Program
2)Student Mentorship Program
3)Student SOS Program
4)GRIP
5)Workshops
6)Corporate Programs
Digital Marketing Plan for The Sparks Foundation
Digital marketing plans are based on the unique goals and objectives of each company. What you’re selling and who you’re selling to dictate the activities required to get good results. In the following digital marketing plan, the company have three goals they want to accomplish
- Have More Sales Meetings: have more conversations with target buyers starting to look for a solution.
- Create a larger sales pipeline: advance the sale by converting more conversations into sales opportunities.
- And close more deals faster: help prospective customers quickly overcome objections and make a buying decision.
The company will use digital marketing tactics to accomplish their goals with a strong focus on digital content. The content will be dually used for marketing to increase awareness and engagement, and sales to build relationships and guide buyers’ decision-making process, resulting in net new customers.
Digital Marketing Plan
- Strategy and Consulting(Weekly meetings)
The marketing leader or outsourced marketing team needs to continually invest time reviewing analytics and reports, developing strategic plans, and meeting regularly with key stakeholders to disseminate information and keep the project moving forward.
2. Growth Driven Website Design(1 page per month)
The website is the hub of all sales and marketing activities. It’s not something you can set and forget. The example company will continually improve and enhance their site by working on one web page per month by creating a new page or updating an existing page design, copy, or function.
3. Lead Generation(Release 1 landing page every-other-month)
Prospective customers like to self-educate throughout the sales process. The company will create eBook's, webinars, papers, or other downloadable content or interactive campaigns to addresses typical prospect questions or concerns as they move toward a buying decision. The goal is to launch one new lead gen campaign every other month.
4. Blogging(1 per week)
Blog articles are essential for driving website traffic, improving SEO, and getting prospects engaged with your website. The company will publish one new optimized educational or industry news article per week.
5. Email Marketing(1 per week)
Regularly communicating with your customers and prospects is essential to building relationships. You know what they say — out of sight, out of mind! A weekly email to target lists will help sales and marketers nurture leads, keep customers engaged, find new opportunities, and close deals faster.
6. Social Media (15 minutes+ / day)
Being active on social media helps sales and marketers expand their reach, drive more traffic to the website, and find and connect with potential customers. The example company plan includes daily social media posts to promote various marketing campaigns and relevant curated content. They’ll also implement engagement strategies to find and connect with prospects, leads, and customers.
7. Paid Advertising
Targeting segmented groups with paid advertising that promotes quality content helps sellers and marketers quickly expand their reach to new potential customers and increase website traffic. The example company will manage up to three ads per month to promote various lead generation campaigns.
8. Sales Enablement
Sales and marketing alignment is essential for getting a good ROI. The plan includes assisting sellers with writing sales scripts and templates that align with the marketing campaigns, lead scoring, and list development.
9. Search Engine optimization(SEO)
It’s all about the search! On-page, off-page, and technical SEO, directories and citations, and link building — it’s all included in the plan to ensure the company maximizes their opportunity to rank for their target keywords and phrases.
10. Co-Marketing
One of the fastest ways to get in front of new potential customers and convert them to leads is to partner with companies that are not your direct competitor but share the same audience. Time will be dedicated to finding influencers, building relationships with them, and creating synergistic co-marketing programs.
